Lead with the business objective, then the creative strategy, then the results. Numbers make your story credible.
Strong answers include: clear objective, target audience definition, channel strategy, creative approach, budget management, metrics tracked, and measurable results (leads generated, conversion rates, ROI). Look for evidence of strategic thinking, not just execution.
Establishes marketing experience and strategic thinking. Do they talk about vanity metrics (impressions) or business metrics (pipeline, revenue)? Red flag: cannot quantify impact.