Focus on engagement rate and audience alignment, not follower count. A micro-influencer with 5,000 engaged followers in your niche outperforms a celebrity with millions of disengaged ones.
Strong answers cover: identifying influencers whose audience matches your target, evaluating authenticity and engagement (not just follower count), structuring partnerships for genuine value, tracking impact through unique codes or UTM links, and measuring beyond impressions to conversions and brand lift. Best candidates discuss the legal and ethical aspects of influencer marketing.
Tests modern marketing savvy. Candidates who only look at follower counts are surface-level. Those who can articulate a measurement framework and discuss authenticity versus reach demonstrate maturity.