Show that you think about search intent, not just keywords. "Best CRM software" and "CRM pricing comparison" have very different intents requiring different content.
Strong answers cover: keyword research (intent mapping, not just volume), on-page optimisation, technical SEO (site speed, mobile, structured data), content strategy aligned with search intent, link building through genuine value, and measurement (rankings, organic traffic, conversions from organic). Best candidates discuss SEO as a long-term investment with compounding returns.
Fundamental digital marketing skill. Candidates who dismiss SEO as outdated are missing a major channel. Those who focus only on tricks rather than content quality will struggle with modern algorithms.