Show the full launch plan: beta users, enablement for sales/support, marketing coordination, metrics monitoring, and your rollback plan if things went wrong.
Strong answers cover: launch planning with marketing and sales, beta programmes and early adopter feedback, phased rollout strategies, documentation and enablement, success metrics definition, and post-launch monitoring. Best candidates coordinate across functions and plan for things going wrong.
Tests execution and cross-functional coordination. PMs who "throw features over the wall" to marketing are incomplete. Look for orchestration skills and contingency planning.