Give specific examples of growth levers you would embed: referral mechanics, viral sharing features, or freemium-to-paid upgrade moments triggered by genuine value realisation.
Look for understanding of PLG mechanics: viral loops, freemium conversion funnels, in-product onboarding, network effects, and self-serve expansion. Best candidates discuss the relationship between product experience and acquisition, the role of time-to-value, and how PLG complements rather than replaces sales-led or marketing-led growth.
Tests modern product strategy thinking. PLG is not just a buzzword - candidates should understand the mechanics. Ask: "How does PLG change the PM's relationship with marketing and sales?"