Show that you think about pricing as a product decision, not just a finance decision. How you price signals how you position.
Strong answers consider: value-based pricing (willingness to pay research), competitive positioning, cost structure, customer segmentation, packaging and tiering, and experimentation. Best candidates mention the relationship between pricing and positioning, and how pricing affects product perception.
Senior PM question. Many PMs avoid pricing. Those who engage with it demonstrate business acumen. Ask: "How do you test price sensitivity?" to gauge depth.