Open with their problem, show the solution in their context, and confirm value after each section. Never demo a feature without connecting it to a pain point they mentioned.
Strong answers: customise to the prospect's specific use case (no generic demos), lead with the problem not the feature, show the outcome before the process, involve the prospect interactively, keep it concise, and end with clear next steps. Common mistakes: showing every feature, not tailoring to the audience, talking too much, and not confirming value throughout.
Practical sales skill. Ask the candidate to demo something to you (even their favourite app) to see their demo skills in action. Style and structure matter more than product knowledge.