Lead with value, not guilt. "I saw this article about your industry challenge and thought of you" works better than "Just checking in on our proposal."
Strong answers: try multiple channels (email, phone, social), provide new value (relevant article, case study, market insight), use pattern interrupts (video message, direct mail), involve other stakeholders, set a clear timeline for moving on, and reflect on what might have caused the silence. Best candidates prevent ghosting by setting clear next steps in every interaction.
Common sales challenge. Candidates who keep sending "Just checking in" emails lack creativity. Those who give up too quickly leave money on the table. Look for creative, value-driven re-engagement strategies.