Show that your process is buyer-centric: you understand their needs before presenting your solution, not the other way around.
Strong answers show a structured process: research and prospecting, personalised outreach, discovery call (understanding needs), demo/proposal tailored to those needs, handling objections, negotiation, close, and post-sale handoff. Look for emphasis on understanding the buyer rather than just pitching.
Establishes sales methodology and maturity. Red flag: jumping straight to features without discovery. Good sign: spending significant time on understanding the prospect's situation before proposing solutions.