Focus on getting users to their first "aha moment" as quickly as possible. Every extra step before value is a chance for them to leave.
Strong answers cover: progressive disclosure, reducing time-to-value, personalised paths based on user role, balancing guidance with exploration, and measuring activation rate and drop-off points. Best candidates discuss how onboarding evolves based on data and user feedback.
Tests product thinking applied to UX. Onboarding is one of the highest-impact design challenges. Candidates who design it thoughtfully understand both user psychology and business metrics.