Define what must be consistent (brand, visual language, information architecture) and what should adapt (navigation patterns, gestures, system components). Users expect platform-native interactions.
Strong answers navigate the tension between brand consistency and platform familiarity: using shared design principles and visual language while adapting navigation patterns, gestures, and components to platform conventions. Best candidates discuss specific examples of where they chose platform convention over brand consistency and vice versa.
Senior design challenge. Candidates who force identical designs across platforms create poor native experiences. Those who allow too much divergence create inconsistent brand experiences. Look for thoughtful trade-off thinking.