A journey map is only valuable if it drives decisions. Show how a specific pain point you mapped led to a design change that improved the experience measurably.
Strong answers show a practical approach: identifying the persona, mapping touchpoints across channels, noting emotions and pain points at each stage, identifying opportunities, and using the map to prioritise design work. Best candidates discuss how journey maps evolve with new research and are living documents, not one-off artefacts.
Tests UX methodology and practical application. Candidates who create beautiful journey maps that sit on walls unused are missing the point. Ask: "What decision did this map directly inform?"