Show that you treated the change as an opportunity to diversify, not just a problem to react to.
Strong answers show adaptability: specific example of a change (Google core update, social algorithm shift, cookie deprecation), how they assessed the impact, what they changed, and the result. Best candidates also discuss building resilience by diversifying channels so that no single change is catastrophic.
Tests adaptability and strategic resilience. The marketing landscape changes constantly. Candidates who are overly dependent on any single channel or tactic are a risk.