Shared metrics and regular feedback loops matter more than any single alignment meeting. Show how you built a sustainable process.
Best answers mention: shared definitions (MQL, SQL), SLA agreements, regular syncs, shared dashboards, feedback loops on lead quality, and joint planning sessions. The best candidates describe specific initiatives that improved alignment and how they measured the improvement.
Critical for B2B marketing roles. Red flag: candidates who see marketing and sales as separate functions. Good sign: candidates who describe themselves as revenue-focused, not just lead-focused.