Show your crisis framework: monitor, assess severity, assemble response team, communicate transparently, and conduct a post-mortem.
Look for: speed of response, transparency, stakeholder communication plan, monitoring and listening during the crisis, clear messaging hierarchy, and post-crisis review. Strong candidates show empathy for affected parties and strategic thinking under pressure.
Tests composure and communication under pressure. Ask follow-up: "What would you do differently?" Candidates without crisis experience should describe their hypothetical framework.