Plan repurposing before you create the original content. If you know a blog post will become a webinar and social series, you can structure it for easy adaptation from the start.
Strong answers show systematic repurposing: blog post becomes social snippets, infographic, newsletter section, webinar topic, podcast talking points, and sales collateral. Best candidates plan for repurposing at content creation, not after, and discuss adapting tone and format for each channel rather than just copying and pasting.
Tests content efficiency and strategic thinking. Marketers who create net-new content for every channel are inefficient. Those who systematically repurpose get more value from every piece of content.