Build a launch checklist that covers every function: marketing content ready, sales trained, support briefed, docs published, monitoring in place. The best launches are boring because everything was planned.
Strong answers cover: target audience and positioning, channel strategy, sales enablement (messaging, demos, objection handling), content and collateral, PR and analyst relations, launch timeline with clear milestones, success metrics, and post-launch review. Best candidates discuss the coordination with product, sales, support, and engineering teams.
Tests execution and cross-functional leadership. Go-to-market launches reveal coordination ability. Ask: "What is the biggest thing that went wrong in a launch and how did you recover?"