Give affected users ample notice and a clear migration path. Communicate the "why" honestly and offer support during the transition. How you sunset reflects your product values.
Strong answers cover the full sunset lifecycle: quantifying the maintenance burden, identifying affected users and their alternatives, creating a migration path, communicating with empathy and advance notice, supporting users through the transition, and measuring the impact post-sunset. Best candidates show courage balanced with user empathy.
Senior PM skill. Adding features is easy; removing them requires courage and empathy. Ask: "How did affected users react and how did you handle the pushback?" to test resilience.