Prepare a 5-minute walkthrough for your strongest project. Focus on your decision-making process and results, not just the final visuals.
Look for a clear narrative: context, constraints, process, key decisions, and measurable results. Strong candidates discuss what they would do differently. The visual quality matters, but the thinking behind it matters more. Best candidates connect design decisions to user needs and business goals.
The most important UX interview question. Portfolio quality reveals more than any hypothetical. Watch for: do they explain the "why" behind decisions? Do they mention user feedback and iteration?